Internationalization in China of artisanal food and beverage products and services (2011/2012)
An interregional network of small businesses in the food and beverage sector has launched a promotional campaign in the Chinese market in the target areas Xiamen and Shanghai, with targeted actions directed to a selected audience of stakeholders in China, thanks to the organizational and technical support of the network WIN Project.
The project was designed and coordinated by WIN Project and realized thanks to the collaboration of Confartigianato Imprese, provincial offices of Lecce, Ancona, Terni, Perugia and Novara.