Roon (2013/2014)

The project stems from the need to create synergies amongst small businesses in the Marche Region, combining the know-how and  expertise of manufacturing companies and services related to textile, clothing, footwear and leather goods.

The main objective is to create a collection of “total look” 100% Made in Italy with innovative methods in the design, production and use of materials. Efforts will be aimed at improving the quality of products, both from the technological point of view and the environmental sustainability, creativity and brand image, and especially to the “customization” of the product intended for export into the Chinese market. This is possible thanks to the collaboration with a Chinese fashion designer, the deep knowledge of the market developed by the leading company and the consultant support of the WIN Project network.